Question 1: How does advertising influence consumption?
Advertisements make you want to do something. Advertisements that advertise an item make you want to buy the item. When you buy something, you consume and if you buy a lot of things because advertisements make all of these items look so efficient and good, you'll consume a lot. But there are some advertisements that are made to make you more aware of a problem. These advertisements, if they inform about ecological footprint, can make people more aware of their consumption habits and that would make people consume less.
Question 2: Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
Citizens are not informed about the sustainability of our consumption habits. We can make more advertisements about sustainability and spread the information around. We can also try to research on our own more.
Question 3: Do you think these advertising techniques influence what you and your friends purchase?
Yes. The techniques such as putting models or celebrities in the advertisement really make you want to buy the items.
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